Marketing That Doesn’t Lie to Itself. Or You.

My Latin teacher used to call them “idiot idioms.” What’s a 21st century update to the idiom, “Putting the cart before the horse?” Founders asking for MOAR CONTENT before strategy. Look, I talk to a lot of founders and heads of content who want fractional help. About 90% of them have the same issue, Messaging Mess™ I can’t create more content before fixing the mess. It hurts the brand and frankly, it’s a waste of money. What they actually need is to pause content and fix the mess. It took me several years in my career to create the solution for these clients — a brand identity and strategy.

Most AI content sounds robotic because it’s trained wrong. Learn the right inputs — customer language, sales insights, strategic positioning — to train AI content systems that actually convert.

You don’t need a big-budget brand study to know if your message works. Here are five simple, fast ways to test your messaging.

Not all content converts on command—and that doesn’t make it useless. Learn why some brand assets build long-term trust and how to think beyond the dashboard when measuring value.

Most brand strategies are built on outdated theory. Learn why loyalty is overrated, clarity converts, and what actually drives customer decisions—backed by real research.

Is your value prop are too vague, too clever, or trying too hard to be different? Here’s what actually works—and what the data says about making your message land.