You don't need a writer. You need a storyteller who can tee up sales.

The Concord Center

Brand Identity & Copywriting

A comprehensive brand foundation built for a mental health practice — used to clarify core services, reduce patient friction, and responsibly power a custom AI content system.

ADAS Diagnostic Solutions

Brand Identity, Copywriting, Website Design

A brand-first website built to serve multiple audiences in a technical, high-trust industry, bringing clarity to complex services and replacing generic messaging with credible, differentiated positioning.

Marketing not doing you justice?

People work with me because they know something’s off with their marketing, but they're not quite sure what it is or how to fix it:

• they can’t clearly explain what they do, who it’s for, or why it matters
• their website looks outdated, or generic, and doesn’t answer buyer questions
• their brand sounds fine but has no teeth
• sales and marketing feel disconnected, even when effort is high
  

What they need is a foundational messaging fix. But not messaging work as wordsmithing or voice-and-tone theater, but as a working foundation that supports growth, sales, and execution.

I build brand foundations that:

• clarify what you do in plain language buyers understand
• give your website structure, purpose, and direction
• create a brand identity strong enough to support sales, not vibes
• make it possible to execute across channels without reinventing everything

When messaging is built this way, it stops being a guessing game. It becomes the through-line that lets your website, brand, and content systems work together without needing a different specialist for every piece.

Websites

Your website shouldn’t just look better it should do more.

I design and rebuild websites as conversion systems:

• clear positioning
• buyer-aligned structure
• messaging that answers the questions prospects have

The result is a site that supports sales and doesn't need a translator in every call.



AI Content Engines

Most AI content systems are built for efficiency. I build them for quality.

I build AI content engines designed by a writer, not a techie.

With a background in publishing and content marketing, I design these systems to protect voice, clarity, and intent while increasing speed.

Teams get higher-quality content that’s on-brand, sales-aware, and usable across the funnel.

Sales Enablement Content

When sales and marketing don’t line up, everyone feels it.

I create sales-supporting assets (flyers, brochures, case studies, etc.)  that help teams communicate value clearly and confidently.

Everything is designed to reduce friction, shorten sales cycles, and make it easier for buyers to say yes.

FEATURED POST



How I Train AI to Write Like Me (Without Getting Crushed by Google’s AI Crackdown)

Google’s cracking down hard on mass-produced, generic AI content and it’s not pretty. Find out how to train AI to write like you, scale your content, and keep your brand off Google's hit list.