You don't need deliverables. You need outcomes.
and words that don't bore and systems that don't break.
I offer story-aware writing and conversion engineering so you get messaging and content that does its job and earns its keep.
- Content that sells and closes
- Websites as sales engines, not pretty brochures
- Brand building to build your business
- Accountable for the outcomes
What I Do
For founders who need momentum and want execution too.
Content Strategy & Brand Positioning
Messaging that clarifies and answers the only questions that really matter for sales:
✔ Is this easy to buy?
✔ Does the price feel right?
✔ Will I look smart (or at least not dumb) for choosing this?
✔ Define your ICPs (based on behavior, problem, and intent, not demographic fluff)
✔ Identify pain points and buying triggers
✔ Clarify your positioning and market differentiation
✔ Thought leadership ghostwriting for authority, trust, and brand building
Custom GPTs & AI-Assisted Content Systems
Not your average prompt packs. I build strategic GPTs that generate on-brand, high-utility content your team can use to scale efforts.
✔ Custom GPTs trained on your voice, strategy, and customer language
✔ AI-powered workflows for content your team can scale
✔ Team training on how to prompt, refine, and humanize output
Web Design & Conversion Copywriting
Copy that does its job—turning browsers into buyers.
✔ Websites built for clarity and action
✔ Streamlined layout and copy designed around how people
decide to buy
✔ Structure that reduces friction and builds trust
✔ Built for speed, clarity, and mobile responsiveness
✔ Designed to show your customer what to do and why to do it now
✔ Landing pages that guide and convert
✔ Email sequences, lead magnets, and funnel copy that sell without screaming
Sales Enablement Content
Give your sales team the content they need to close faster and smarter.
✔ Brochures, decks, infographics, flyers, and case studies
✔ No more “what do we say here?” moments
✔ Consistent messaging across the funnel
Things I don't do.
- “One quick tweak to a homepage." I don’t do bandaid solutions. Content surgeon here, not CNA.
- Video editing. But I can refer you to someone who does.
If you're not sure if what you need fits, just ask. I’ll let you know straight up — or refer you to someone solid if I’m not the right fit.
Who It's For
Founders
who want a strategic, effective marketing funnel.
Teams
who want messaging that helps them sell.
Businesses
ready to scale their content without losing their brand voice.
How It Works
01
Discovery & Inputs
We clarify your goals and gather what matters—your ICPs, sales scripts, brand voice, and positioning.
02
Strategy & Systems
I build your brand’s strategic foundations and train your custom GPT (if included). We lock in your messaging and system framework.
03
Content & Copy Execution
We apply the strategy where it counts: your website, your emails, your sales tools. Fast. Focused. Done.
04
Scale & Support
You leave with everything you need to scale content without losing clarity. Optional ongoing support available.
Pricing & Engagement Models
Every engagement at ProCopyCat is custom-scoped, because no two businesses come in with:
- the same customers
- the same growth stage
- the same mix of B2B vs. B2C
- the same internal bandwidth
- or the same expectations for AI, content, and conversion
Some clients need a conversion-focused website. Others need ghostwritten thought leadership, SME interviews, or long-form content tied to sales. Others need AI systems, internal workflows, or a mix of all of the above.
Not everything fits into neat packages.
I work in engagement ranges based on
what problem we’re solving and
how deep the work goes.
Common starting points, not rigid packages.
Strategic Audit & Direction
For teams who need clarity before committing to bigger work.
This is for you if:
- You know something’s off, but can’t pinpoint where
- Your site, content, or AI efforts feel scattered
- You want a clear, grounded recommendation
What this usually includes:
- Website, content, or messaging audit
- ICP & positioning assessment
- Clear recommendations + next steps
- A realistic roadmap (even if that roadmap doesn’t include me)
Typical investment:
$350–$850
Foundation & System Build
For businesses ready to fix the core, not just symptoms.
This is for you if:
- You’re tired of reworking content over and over
- Brand voice isn’t consistent across channels
- AI outputs are generic, off-brand, or unusable
- You want a system your team can run with
This work may include:
- Brand voice + positioning refinement
- Website copy or content restructuring
- Custom AI workflows or GPT builds
- Messaging frameworks your team can reuse
- MOFU / BOFU content foundations
Typical investment range:
$2,000–$5,000+
(depending on scope, depth, and assets involved)
Growth, Authority & Scale
For established teams investing in long-term leverage.
This is for you if:
- Your brand is visible but not differentiated
- You need high-quality, authority-driven content
- You want AI + content + site to work together
- You’re done experimenting and ready to systematize
This engagement often includes some combination of:
- Website builds or major overhauls
- Long-form article or book ghostwriting
- SME interviews for high-quality MOFU/BOFU content
- Sales-aligned content systems
- Ongoing advisory or execution support
Typical investment:
$5,000+, scoped to the work
(Some engagements are project-based; others are phased)
Ghostwriting & Specialized Work
Some services don’t belong in tiers at all.
Projects like:
- Book ghostwriting
- Long-form article ghostwriting
- SME interview–based content
- Highly technical or regulated industries
- Facebook ads
- Reddit marketing
are scoped entirely based on depth, research, interviews, and intent.
If that’s what you’re looking for, we’ll discuss scope first, then investment.
Not sure what you need?
Book a meeting and we’ll figure out what gets you the biggest impact fast.