Verbal Brand Identity & Strategy Engineered to Convert.
Tune up your brand voice so it sings like Pavarotti into becoming your #1 sales asset.
Most brand guidelines are where the triumvirate of good business marketing — taste, creativity, and vision — go to die. They get taken out to the pasture of a forgotten Google Drive folder, never to be seen or heard from again. Shot, Old Yellered, beaten, a dead horse of inactionable broken dreams.
All right if you’ve made it this far, congrats. Take this as a token of my appreciation for your dedication and get yourself a verbal brand identity and strategy guide that makes your messaging un-ignorable, instantly scalable, and measurably profitable.
Most brand strategies are forgotten PDFs collecting cyber dust.
They don’t work because they:
❌ Aren’t actionable. They live and die as a PDF when they should metamorphosize into the engine of your content marketing machine (hint: that's what mine do).
❌ Lack clarity on the core buyer motivations.
❌ Talk about things that don’t matter.
❌ Don't align messaging across channels.
❌ Produce generic, forgettable content.
❌ Waste internal resources chasing inconsistent content.
My verbal brand identities solve these problems by answering the three critical buyer questions:
✅ Is it easy to understand and get the product/service?
✅ Does the value clearly justify the price?
✅ Will I feel confident and smart choosing this?
🙅NOT "Buyer Persona Patty only wears purple on Sundays and hates the smell of cinnamon on her waffles and will convert at precisely the 12th step in the buyer’s journey like a good little inorganic, predictable (and not at all messy human) data point in an excel spreadsheet. And she loves adjectives because she’s an Aquarius, duh.”
My not-another-dust-collector Verbal Brand Identity Framework
Step 1: Hook ‘Em
We’re going straight for your customer’s emotional jugular, crafting hooks so irresistible they'll stop scrolling mid-swipe, Slack, or coffee spill to pay attention.
Step 2: Turn Up the Volume on Buyer Desires
Anyone can list product features (yawn). Your brand guide will answer the most important questions - who cares? So what? I take your offering’s features and turn them into benefits, stated in clear language that positions your offering as the #1 answer to your customer’s specific problem.
Step 3: Brand Blueprint, Minus the BS
You get a tactical, actionable brand playbook — no buzzwords, no filler — that clearly lays out how every message nudges prospects closer to “shuddup and take my money.”
Step 4: Automatic, Authentic, and Actually Scalable Content
Whether it’s a custom-trained LLM that speaks exactly like you (minus the typos) or a Campaign Pipeline pumping out high-quality content at warp speed, you get scalable, brand-consistent messaging without losing your soul or your sanity.
How Easy is It to Get Your Shiny New Brand Identity?
(Hint: Really, Really Easy)
Step 1: A quick meeting (25 mins)
We
schedule a meeting. You tell me about your brand, your headaches, and your goals. I listen. I ask a few (somewhat) pointed questions. You decide if you like my style (spoiler: you will).
Quick notes:
- If your business fundamentals are currently held together with duct tape, prayers, and spite, and you're still figuring out how to scale, pivot, or keep the lights on, we’ll address that too. Great messaging can’t fix a shaky foundation — no matter how good and you might not be ready for the brand identity and content scaling part of the marketing process yet.)
- Amazing content won’t help if you don’t have a reliable system for distribution. If that's missing, we’ll talk through your options: either I'll help you set it up, or I'll introduce you to someone who can.
Step 2: Pain-Free Questionnaire (Answer Your Way)
I send over a simple, straightforward questionnaire based on our meeting. Fill it out however you want — type directly into the doc, record a voice memo, send me a Loom video, film yourself ranting into your phone, whatever your coal-black heart desires. Easy is the whole point.
Step 3: Your Verbal Brand Identity Comes to Life
I get to work crafting your verbal brand identity and strategy. You kick back (or focus on actually running your business). Within about a week, you'll have a clear, actionable, no-fluff identity designed to convert.
Step 4: Choose Your Content Scaling Engine
Based on your tier (Fractional Marketing, Campaign Pipeline DIY, or Custom LLM), we set up your content engine to seamlessly scale your voice. I handle setup (or introduce you to someone who does), so all you have to do is say "go."
Step 5: Instant Messaging Relief & Headache-Free Content
You’re now armed with messaging that finally feels right, makes you look smart (because you are), and saves you countless hours and stress.
(That’s it. Yes, seriously. 5 steps and you’re done.)
Results
Tech Startup
(Custom LLM)
Cut content creation time by 80% with brand-aligned blog and social posts. Finally knew what the hell to say and how to say it, looking sharp, professional, and smarter than competitors twice their size.
Enterprise B2B
(Campaign Pipeline DIY)
Scaled content output by 3X across multiple channels without adding headcount. They ditched the messaging chaos, reclaimed countless hours each week, and silenced internal drama over "what goes out when."
Mid-market SaaS
(Fractional Campaign Pipeline)
Tripled newsletter open rates with targeted, brand-consistent messaging. Went from generic “meh” emails to content so crisp and compelling their customers couldn’t hit "open" fast enough.
Brand Identity & Content Marketing Systems
Fractional Content Marketing (fully managed)
Ideal for: Teams needing high-volume, multi-channel content without internal hassle.
Starts at $2500
- Complete Verbal Brand Identity
- Unlimited branded content via Campaign Pipeline
- Completely managed — you don’t have to do anything
Enterprise DIY Content Scaling
Ideal for: Larger teams seeking clarity and internal scalability.
Starts at $1500
- Complete Verbal Brand Identity
- Campaign Pipeline DIY (I'll onboard you and you and your team manage it)
- Scalable content capability with minimal guidance needed
Custom LLM Brand Engine
Ideal for: Small teams or solopreneurs demanding high-quality, consistent content.
Starts at $3000
- Complete Verbal Brand Identity
- Fully customized LLM trained exclusively on your brand
- Hands-on training & easy implementation
- Ideal for targeted content (blogs, newsletters, social media)
Stuff You're Probably Wondering About
What exactly is Campaign Pipeline, and how is it different from the Custom LLM?
Campaign Pipeline is a third-party, AI-powered content creation platform I use to rapidly scale brand-consistent content across multiple channels. Think of it as your automated marketing assistant, pumping out blogs, emails, social posts, and more — fast.
Two ways to leverage Campaign Pipeline:
Fractional (fully managed by me): I handle everything behind the scenes — zero hassle for you. Perfect if your team is lean, but you want big content reach.
Enterprise DIY (managed by your team): Your team gets direct access to Campaign Pipeline, with easy onboarding from my specialist partner, ideal for bigger teams looking to scale internally.
The Custom LLM, by contrast, is an AI model built exclusively around your brand's unique voice, fine-tuned by me. It’s ideal for small teams or individuals who need deep nuance and control, creating highly targeted content at smaller scale.
(Translation: Campaign Pipeline = speed and volume. Custom LLM = precision and nuance. Both good. Just different.)
What exactly is a 'Custom LLM'?
Your Custom LLM (Large Language Model) is an AI-powered writing assistant trained exclusively to sound exactly like your brand. I'll set it up and train you or your team on how to use it.
How long does this whole process take?
About 1 month. Typically, from our initial chat to having your shiny new verbal brand identity in-hand takes about 2–3 weeks. Setting up your content engine (Custom LLM or Campaign Pipeline) usually adds another week. Yes, really. This isn't some endless branding project that drags on forever while you slowly grow a beard and turn into a skeleton.
Do you also include visual brand identities?
Yes and no. I’ll happily provide a visual brand framework — colors, fonts, style guidelines, the whole nine yards —because visual and verbal identities should work together. But if you're looking for detailed logo design or custom illustrations, that's a bit out of my wheelhouse. But I can recommend some fantastic designers who specialize in that area.
Can you help us distribute the content, too?
Distribution isn't technically part of my main offer. But if you don’t have a solid distribution strategy yet, we'll either work together to get one set up or I'll introduce you to some of my contacts who specialize in content distribution.
Can I upgrade my tier later on?
Yes. If your team expands or your content needs grow, you can shift tiers to match your new reality.
Currently accepting only 3 new clients for Q3 2025!
Book a 25-minute conversation to see if we’re a perfect fit.